CV / Professional Experience

February 2026 - Present

I help clients develop a clear and compelling strategy to achieve their business goals by identify their strengths, weaknesses, opportunities, and threats and develop a roadmap for success.

April 2025 - December 2025

• Owned global retention strategy and coached 3‑person team goaled on new user activation, retention, and subscription conversion; drove +6% sitewide incr. WAUs YoY within 5 months of hire.
• Partnered with Data Science and MarTech on propensity model integration to enable behavior-triggered lifecycle messaging and prompt sequential ‘Next Best Actions’; drove +5% incr. weekly uploads.
• Redesigned the new user onboarding flow in cross-collaboration with product, engineering, enablement and creative teams. Executed 8+ cross-channel personalization experiments and scaled globally across 14+ languages; drove +20% incr. activation rates.
• Co-led initiatives to diversify Strava's upsell strategy; tested reverse-trial and organic conversion incentives for high-LTV users, yielding $xM in incr. annual revenue.

2020 - 2025

Senior Growth Marketing Manager - Team Lead                                                                                              Jun 2023 - Feb 2025

• Owned the marketing strategic vision and roadmap across Loan verticals (Auto, Home, Personal), aligning with vertical and company goals. Mentored 4-person team monetizing 60M+ active users and influenced priorities across 30+ stakeholders (GMs, Heads of Marketing and Product, EC).
• 2X marketing attributed revenue YoY, outpacing business growth and sustainably driving >50% of total vertical revenue with an always-on portfolio of 500+ email, push, and in-app campaigns.
• Orchestrated multi-quarter full-funnel lifecycle strategy revamp, and developed a new channel governance playbook (messaging, data personalization, segmentation, and channel strategy) across 300+ campaigns (email, push and in-app), driving +35% incr. activations QoQ and +15% incr. SDUs QoQ. 
• Formulated the vision for AI-driven product growth via lifecycle comms, harnessing AI financial assistant (Intuit Assist) to address the stickiest consumer pain points; +186% engagement YoY.

Growth Engagement Manager II                                                                                                                          Dec 2021 - May 2023

• Tapped by the Head of Marketing to build the Auto Loans lifecycle program from the ground up; 3X channel contribution through offer testing across product and net-new touchpoints.
• Scaled Auto Refi monthly marketing revenue to an all-time high of seven figures (+28% QoQ) by implementing a new "Winning Audience" strategy influenced by audience cohort funnel analysis. 
• Improved Auto Refi B2C2B funnel efficiency by +120% RpM by rigorously testing segmentation and contextualized personalization.
• Spearheaded a strategic pivot for Credit Karma’s highest volume portfolio; drove incr. +48% SDUs and +960% activations while improving CX. This strategy was adopted and scaled across the Engagement verticals.

Growth Engagement Manager                                                                                                                               Jan 2020 - Nov 2021

• Built and scaled in-app engagement marketing from 0 to 1. Focused on gamification to improve feature usage and adoption; +7% incr. sitewide retention.
• Partnered with BI and analytics to build a new multi-touch engagement attribution model and measurement framework to assess impact and prioritization of legacy portfolios driving +5X SDUs YoY (5M -> 29M).

2017 - 2019

Sr. Associate, CRM Marketing                                                                                                                             Sep 2018 - Dec 2019

• Launched & refined 10+ lifecycle pilot tests across 3 subscription tiers to decrease churn rate (+500K recaptured listeners/month) and augment feature adoption.
• Co-led three-part Premium product launch series to scale awareness, increase feature usage, and optimize value props — achieved historical CVR (+91% vs. forecast).
• Received 2 awards across the Marketing organization for outstanding performance and dedication to improving employee culture.

Associate, CRM Marketing                                                                                                                                      Sep 2017 - Aug 2018

• Scaled campaign volume by 475% YoY while maintaining flat opt-out rates by testing and scaling 1:1 personalized listening recommendations.
• Delivered Q4 all-time high of 3M incr. MAU (+53% YoY) and 114M listening hours (+156% YoY) to generate $6M (+64% YoY) revenue through extensive "Freemium" feature value prop testing and optimized audience segmentation.

Sep 2016 - Sep 2017

• Provided CRM strategy and guidance to 14 CPG brands (B2C & B2B); established KPIs, best practices, and test plans across promotions, loyalty programs, and product launches.
• Increased Burt’s Bees e-commerce revenue ~65% QoQ via personalized cart abandonment and retargeting; developed Brita’s loyalty program driving 2X revenue YoY.